Pay Per Click (PPC) Marketing
The Digital Marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Lead Genie Pro Marketing Agency’s PPC (Pay Per Click) services.
What is PPC?
- Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
- People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
- PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
Major challenges online companies face:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to e-commerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Different Types of PPC Ads
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Why Pay Per Click Advertising is a Great Investment
Reach Your Target Market With PPC Ads That Convert
- Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.
- Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success
- There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on PPC services is one of the best decisions you can make to keep your business afloat and zoom past the competition.
- The top three posts on SERPs get 46 percent of clicks (WordStream)
- Google gets more than 167 billion monthly searches (Search Engine Land)
- PPC does not require constant maintenance and attention
- Paid search allows better tracking
- PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
- SEM allows you to target local communities online
How Does PPC Marketing Work?
- PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
- Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
We Help You Improve Your Quality Score and Generate More Online Revenue
At Lead Genie Pro Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Frequently Ask Question
FAQs
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it helps you to buys web traffic to your website. You, the advertiser, pays a small fee every time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC i.e Google ads. However, many other platforms such as social media giant, Facebook, offer PPC ad models as well. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images, and video you can choose as per the requirements of your Business.
Even though SEO is time-consuming, But, Sure you can generate exponential traffic from it. On the other hand, PPC ads give you faster results. You can show up at the top of the page today if you’re willing to spend enough money. However, this may not be a viable option for small businesses with limited marketing budgets.
Ads that appear in search results are targeted to meet a specific audience that is set at the time of Running that ad campaign and often earns almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your business type, Cost Conversion rate in the current market and, your business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.